Football · iOS · Android

Crazy Kick

About 400k people play it every day. Since mid-2024 I've been its only engineer.

The football game where you control the ball, not the players: dribble past opponents and shoot. Live since June 2019. The lifetime downloads come from the publisher’s user acquisition, not from me; I have been its sole engineer since mid-2024.

Stack
  • Unity
  • C#
  • Live ops
  • A/B tests
  • Ads & IAP
  • Analytics
01 · My part

What I built

  1. 01

    I run the whole live-ops loop on my own: A/B test planning, feature design, implementation, rollout, analytics, result analysis and the go or no-go call.

  2. 02

    I own the game metrics (retention, monetization, stability) that the publisher uses to decide whether to keep scaling user acquisition.

  3. 03

    I took over a live codebase that three teams had worked on before, at about 400k daily players.

  4. 04

    I spotted on the dashboards that a build had shipped with ads disabled, then did a partial rollback and a same-day hotfix.

  5. 05

    Ads, in-app purchases and analytics integrations.

02 · Tech & numbers

Tech & numbers

Downloads
100M+ lifetime, driven by the publisher's user acquisition
Daily players
About 400k, my own count
Engineering
Just me, since 07.2024
Live since
June 2019
03 · Media

Gameplay & media

Screenshots · official store and press-kit art